Could your spelling be annoying your readers?
In this new generation of texting and instant messaging proper spelling and grammar has taken a backseat to need to respond at break neck speed. Ignoring correct spelling and grammar may be okay when communicating with friends, but it is not okay when communicating with clients or potential prospects to name a few. There is nothing more annoying than trying to decipher an email or text message filled with typos and grammatical errors.
6 common grammar and spelling mistakes:
• ‘s/s’
‘s = belongs to a single person or object. Example: “The client’s policy is about to lapse.”
s’ = belongs to a group of people or objects. Example: “The clients’ birthday card will be personalized.”
• their/there/they’re
Their- possessive, belongs to a group. Example: “Their team won 11 games last year.”
There – in or at that place. Example: “She stopped there on her way to the grocery store.”
They’re – contraction of they are. Example: “They’re coming home this week.”
• Who/That
Who – references to a person or people. Example: “Who is your ideal client?”
That – being the thing, person, or place indicated. Example: “I went to a store that is my favorite.”
• Who’s/Whose
Who’s – contraction for who is/who has. Example: “Who’s coming to the party?”
Whose – belonging to a person or persons. Example: “Whose umbrella was left outside?”
• Your/You’re
Your – the possessive case of you. Example: “Your car lights are on.”
You’re – contraction for you are. Example: “You are my favorite person.”
• Affect/Effect
Affect – to produce a change in something or stir emotions. Example: “I didn’t think about how it might affect you if I was late.”
Effect – a result of something or the ability to bring about a result. Example: “Client satisfaction can have a negative or positive effect on your bottom line.”
Take a minute and proof your communication before hitting the send button. Your reader will appreciate it and give you more credibility. If you want to check out more grammar and spelling mistakes check out my Pinterest board at http://www.pinterest.com/jlloveassoc/spelling-grammar.
Image courtesy of Can Stock Photo Inc. / anortnik